The Construction And Application Of The Evaluation Index System Of The Intangible Cultural Heritage Tourism Development Of Traditional Drama

Intangible cultural heritage of traditional drama as a kind of unique to the Chinese intangible cultural heritage is the wisdom of the Chinese nation, reflecting the ancient people's way of life and value judgment and has inestimable history, culture, spirit, science and value. Compared with its value, the survival of the intangible cultural heritage of traditional drama is not good. Most of the traditional drama is facing successors, the aging of the audience and other difficulties. Under the big background of the development of tourism, the internal relation of intangible cultural heritage and tourism and the potential of the economic value make it an opportunity to develop in the new era——the practical needs and the lack of theory.Based on the theory of culture change, cultural capital theory, real stage theory and RMP theory, I have read a lot of references at home and abroad. At the same time, I quote "the evaluation of tourism resources" and "intangible cultural heritage" evaluation at home and abroad. On the basis of the research, I utilize AVC theory as the framework, and the content analysis method, AHP and Delphy to construct the evaluation index system of the traditional drama of intangible cultural heritage tourism development value. The evaluation index includes three comprehensive evaluating indicators which are heritage attraction, vitality and heritage bearing capacity; seven level indicators which are the develop of the project, the quality of the environment, its use value, heritage status, development condition, tourism stakeholders and exploitation; and 32 specific indicators. In order to get more scientific and rational evaluation of the value of tourism development of the intangible cultural heritage of traditional drama, this paper uses expert objective weighting method and expert group decision. At the same time, using the Fishbein-Rosenberg model and standard of the tourism resources classification, investigation and evaluation standard "(GB/T18972-2003) to determine the traditional drama class intangible cultural heritage tourism development value evaluation and index system of grading standards for evaluation.In the part of empirical research, this paper chooses puxian opera as the research object. In the analysis of Puxian opera's based resources, Puxian comprehensive score and classification is calculated by the constructed index system and assessment criteria. And the potential market of Puxian opera were investigated. At last,I put forward three main product transition—Puxian Opera Museum, Puxian drama of real-life scenery plays and Puxian opera theme.