The Transformation Mode Of The Tourism Productivization Of Intangible Cultural Heritage

In recent years, much attention has been paid to the intangible cultural heritage, especially since China has formally announced the first batch of the preventive list of state-level intangible cultural heritage, cause to the top of asking for the list of different level intangible cultural heritage, which leads to many kinds of problems. Meanwhile, with the development of economical globalization, the transmission and development of intangible cultural heritage will confront with more opportunities and challenges. If the resource of intangible cultural heritage cannot be protected and developed availably, it will get lost. The research on the tourism development of intangible culture heritage becomes a top problem that many experts and studiers are devoted to exploring and dealing with.On the basis of comprehensively analyzing the domestic and international research literature about intangible cultural heritage, the thesis promotes three dominant modes of transforming domestic intangible cultural heritage into tourism product, that is the museum, the theme park, the real-life scenery stage from the perspective of human geography, geography of tourism, sociology of tourism, tourist anthropology and theory of culture circle etc. The museum of intangible cultural heritage mainly presents heritage on a static state, and protects the authenticity of intangible cultural heritage preferably; the theme park of intangible cultural heritage rebuilds the authenticity of intangible cultural heritage and virtualizes the experience space, achieving the materialization of heritage landscape; the real-life scenery stage is based on people's performing activities, it is the most original mode of transforming intangible cultural heritage into tourism product. The mode consists of three processes, that is internal integration, discorporate, transmission and development, also contains three available transformation processes, attaching intangible cultural heritage to people, object, and space, moreover it is a three-famous mode(famous landscape, famous culture and famous person).On the base of the case of Yi shui li chuan"in Tenglongdong Cave in Hubei Province suggests that, large real-life scenery stage indeed becomes a tourism product transformed from the intangible cultural heritage, and it is also a successful path of transforming intangible cultural heritage into tourism product. Certainly this transformation must assure the authenticity of intangible cultural heritage and adapt to the natural matter landscape, so that it can make a systematic combination between the natural matter landscape and intangible cultural heritage .As a result, it will promote sustainable tourism development.