The Research Of The Marketing Strategy Of Social Media For The Branding Of Advertising Awards

The arrival of the new media era makes the traditional Internet marketing usher in the new changes. Social media has been attracting more and more attention from new media users and corporate brand marketing teams because of its fragmented mode of communication, which accords with the cultural consumption characteristics of the present society. The spread of social media and the effect of traditional media is incomparable, which for the advertising campaign brand image to provide a new way of thinking and platform. In the new media environment, ad campaign branding usher in new opportunities and challenges. In the new media environment, exploring the advertising campaign brand image of the development of new phenomena, new methods, new ideas, help to gain insight into the current advertising campaign brand image using all kinds of channels, advertising campaign brand image of social media Marketing has practical significance.This paper is divided into five chapters. The first chapter is the preface, the introduction makes clear the research value of this article, summed up the domestic and foreign experts and scholars for advertising campaign brand image shaping and social media marketing existing research results, and related basic concept interpretation. The second chapter gives an overview of advertising campaign brand image building and social media marketing, and makes a detailed analysis of advertising events, event brand image building, social media and social media marketing. The third chapter analyzes the marketing strategy of social media for the brand image of advertising campaign. First, it demonstrates the possibility of using social media to build brand image. On this basis, it analyzes the channel and content of social media marketing. This paper discusses the consumer preferences in the marketing activities of micro-blog, We-chat and social networking websites, as well as the different emphasis points of branding of advertising events and events. At last, the author gives some suggestions on how to use the social media to build brand image. And has elaborated the micro-blog and We-chat two major social media application skills. As the last supplement of the study, I take "ROI Festival" as an example, put forward in the social media brand image can be taken to shape part of the strategy recommendations, the final conclusion is in the fifth chapter.