Brand Design In Social Marketing Under Social Media Platforms

With the advent of the information age,people's lives have undergone earth-shaking changes.The society has developed rapidly,science and technology have developed more and more,communications have become smoother and interpersonal relationships have become closer.In this environment,the impact of the changing media on brand design should not be underestimated.Social media platform,as a new type of online media that gives users a great space for participation,relies on the five characteristics of participation,openness,communication,socialization and connectivity to make the brand reach consumers as much as possible and enhance both Interactivity.Brands have leveraged the unique way of social media social communication to inject a new force into design.In addition,the emergence of community marketing has caused a hurricane in the field of marketing research.The characteristics of brand community marketing and its impact on consumers are now a hot topic worthy of attention.Today,with the increasing popularity of new media,brands take advantage of the highly interactive and flexible social media platforms and brand communities to open up domestic and foreign markets.With the help of new media blowout trends,they promote corporate culture and promote corporate development.This marketing model has become the key lifeblood of brand development in the information age.Brand design is no longer a single output to consumers,but a positive interaction with consumers in a personified and affectionate form.Breaking geographical and spatial restrictions,developing online and offline together,comprehensively analyzing the advantages and disadvantages of various social media,creating a unique brand community,synchronizing the community economy from the real world to virtual cyberspace,and expanding the coverage of brand business promotion range.While building brand culture,establish core brand values,make brands more socially responsible,and promote the development of commercial civilization and social progress.