A Study Of Visual Thinking In The Cover Image Of Domestic Advertising Periodicals

Cover image bring readers the first visual impression, and it is the visual attractiveness of the periodicals, which is loved by the majority of readers, so does the magazines. In the background of "Internet+", cover images must advance with the era, to adapt to the all media communication requirements of multi-screen reproduced. At this moment, visual thinking becomes a weapon to attract the visual psychological of readers as a creative thinking which is different from language thinking and logical thinking.Starting from the covers of domestic advertising periodicals-China Advertising as a typical case, and summarizes its 225 cover images from January 1994 to September 2016. From the perspective of visual thinking and gestalt, this paper analyzes the relationship between the main visual elements of the cover image:text, color, image, composition and visual thinking, discusses visual thinking characteristics of the cover images of the advertising periodicals, and puts forward the visual process compliance, the development of touching "screen", "cover marketing" strategies, and achieve a complete show and detailed exposition, so as to offer some useful ideas for further researches of the advertisement periodicals.