An Experimental Study On The Effect Of Different Self-affirmation On Implicit Self-esteem In The Situation Of Success Or Failure

As one of core component of the individual self system, implicit self-esteem has very important significance on maintaining individual positive, affirmative self-evaluation and social adaptation. In many factors affecting the implicit self-esteem, the success or failure situation and self affirmation are two important factors. In the current study, some researches have been carried out to study the effect of the success or failure situation and self-affirmation on the implicit self-esteem individually. But study about the impact on both in the presence of common conditions and the influence of different types of self-affirmation are less.This study will be success or failure situation combined with self-affirmation, to investigate in two common existence circumstances its internal effect on implicit self-esteem. And the effects of different levels of self-affirmation on implicit self-esteem.Therefore, this study two experiments were designed:Experiment 1, the test of logical thinking ability test questions for the control of the success or failure of the experimental materials, Implicit Association Test (IAT) was used to measure the level of implicit self-esteem. By setting different feedback situations (success, failure, and no) to verify whether the implicit self-esteem level in the pre and post test has changed significantly. Its purpose is to verify the influence of previous studies on the implicit self-esteem in the condition of success or failure. Experiment 2, in addition to the use of IAT test to measure the level of implicit self-esteem, at the same time set up the success or failure feedback situation (success and failure), and the three corresponding questionnaire to manipulate the subjects' self-affirmation (interdependent self-affirmation, independent self-affirmation, no), then through the multi factor analysis of variance to analyze the individual effects of the two on the implicit self-esteem and the common effects.The main results of this study are:(1) Under the situation of success or failure, the implicit self-esteem of the individual was significantly reduced (p<0.05).(2) Self-affirmation has a significant impact on implicit self-esteem (p<0.05).Through the analysis of the above results, the conclusions drawn from this study are as follows:(1) Success or failure situation and self-affirmation can influence individual's implicit self-esteem.(2) In the different level of self-affirmation, about the effectiveness on implicit self-esteem, interdependent self-affirmation is better than independent self-affirmation.