Research On Visual Symbol Design Of Clothing Brand Image

Clothing brand recognition system is based on visual identification system,the basic spirit and corporate identity fully reflected,so that enterprises brand-name products,while promoting the product to enter the market plays a direct role.After China's entry into WTO,China's consumer market has rapidly with the world,a large number of foreign clothing brand successful landing of apparel consumer market for domestic apparel brands were wonderful scene teaching,these brands show amazing visual brand the image of domestic clothing brands feel the true meaning of branded apparel,recognized only brand design awareness is not enough,and in the process create a brand,clothing "brand visual image" is the most important.In the modem society,but also for a brand can only remember a limited number of elements.So it need more visual symbol design and research of brand image,the unity of style,brand symbol of color and brand to try to keep the same overall,to form a repeated visual impact,resulting in memory,causing the interconnected and fixed brand cachet as.Clothing consumers are between the perceptual and rational,the pursuit of a more personalized thing.Good clothing brand symbol of terminal visual symbol extraction not only in the senses to consumers to pleasing feeling,let the customer whole body heart feel the brand charisma.From:background clothing brand visual identity development research,the concept of brand clothing,apparel brand visual symbol design,application and dissemination of the main visual symbol clothing brand research,brand image visual symbols of clothing,clothing brand image and visual symbols influence,clothing brand development and the relationship between the visual image design,develop based clothing brand image design,clothing brand visual identity in the form of clothing brand visual identity design project analysis,China's apparel brand visual image design realistic thinking,clothing six aspects of the development trend of visual brand image design and other aspects of the visual symbol of China's apparel brand image design studies were analyzed,and through case analysis and the reality of thought over our clothing brand image design,described the clothing brand the importance of visual symbolic design.