Research On The Visual Design And Promotion Of The Image Of Clothing Brand "INTERESTING"

Today,the material and cultural life of people has been increasingly enriched,besides the practical functions as keeping out the cold or covering up ourselves,clothing has gradually become the symbol of the pursuit of human beauty.The fashion designers of "INTERESTING" believe that clothing is not only a material existence,but a life which has conceptual ideas,artistic values and unique personality.The designer explores the possibility of beauty of Silhouette,emphasizes the shape and structure of clothing,and designs a series of sculptural works.As an independent clothing brand,"INTERESTING" emphasizes the artistry of its own,which is different from the general commercial brands.It has obvious personal interpretation and expression."INTERESTING",as a kind of flowing three-dimensional space art,excavates the artistic attribute of clothing to the maximum extent,and has its own expression of Silhouette and artistic characteristic of soft sculpture.This paper is based on the design concept and the style of "INTERESTING",using case study method to investigate,analyze,summarize and innovate the brand,and creating the clothing brand of "INTERESTING" which presents the feature of soft sculpture through the visual image design.when creating and promoting the brand image,the clothing brand of independent designer gives the core appeal into the visual design to deliver design concept.Through extracting the style of the brand,the designer transforms the visual appearance,interprets the graphics symbol language,displays the art concept and the spirit of the age from the angle of "space soft sculpture".This paper studies the inevitable relationship between the concept of clothing design and visual symbolic language,exemplifies the case of the independent brand "INTERESTING".This paper is divided into five chapters.Firstly,it takes the visual image design as the object to investigate and analyze the design concept of "INTERESTING" and idea of designer,to conclude artistic characteristics and design proposal of the visual image of "INTERESTING".Secondly,based on transferring the clothing design concept,this paper invites the theory of Spatial stereogram,gives design form the symbol of space sculpture;at the same time,this paper discusses the graphic design and the visual element of brand image based on the concept of space in order to express the idea and affection of clothing design and how to promote the aesthetic value of the brand.Finally,the paper explores the morphological expression of the image design and promotion of "INTERESTING" in different application environment,utilize and popularize the visual image from different angle through accessory system,package design,the design of the catwalk backdrop and the design of the post of visual image.The goal is to express the core ides of "INTERESTING" more accurately and effectively,to analyze domestic clothing designers through the case of "INTERESTING" and give some realistic meaning.