Re-design Research Of Visual Symbol Of Calendar Posters

This topic in prophase of calendar poster "visual symbol" the history of the development andgeneralizes the influencing factors,and now the visual symbol of calendar poster to re-designdevelopment as the breakthrough point. The semiotics,image study,psychology and sociologyresearch methods combined with in this paper,From the Angle of semiotics and the imagestudy two analysis of calendar poster visual symbol contained re-design of old Shanghaicultural imagery. After a preliminary investigation,This topic mainly in order to studyre-design of visual symbol of the calendar poster，in where Tago square in Shanghai as a keyobject of study.Through the visit investigation,questionnaire survey,interviews and othermethods.For the calendar poster visual symbol re-design existence of the re-design socialcontext,consumer psychology,re-design present situation,as well as the existing problems areanalyzed,Concluded that: Today’s calendar poster visual symbol as a microcosm of the oldShanghai culture,Its visual symbol re-design mainly relies on in people’s memories of oldShanghai visual image of the "prototype",and combining with contemporary socialcontext,the continued development of calendar poster image contained in the visual symbol ofold Shanghai culture.At the same time,on this basis,through the integrated analysis and putforward the calendar poster visual symbol re-design to preliminary approach,Mainly includes:calendar poster visual symbol re-design s social context analysis,For calendar poster visualsymbol s screening selection,calendar poster visual symbol s refactoring anddeconstruction,calendar poster visual symbol and modern fusion symbiosis,and calendarposter visual symbol s carrier of the development in five aspects,From the content of thecalendar poster visual symbol to image,to the transformation of the cultural concept of theabstract and representational form and so on are analyzed in this paper. Finally,this topicwants to explore,through the study of calendar poster visual symbol re-design for inheritanceand continuation of traditional symbols in modern design sprang out.