The Application Of Font Design In The Contemporary Chinese Poster Art

In the great development of society, science and technology and economy, the contemporary Chinese poster arts absorb the Era essence and the vitality of people with continuously explore to shine.Because of its outstanding theme, rapid propagation, fresh expressiveness,are favored by the social people from all walks of life. Under the historical precipitation fonts design, with 600-year history of fonts, becoming more long lasting appeal and containing the cultural essence of the primitive accumulation after the first notes in front of several thousands of years.The font design and the poster art is extremely important in visual communication design. With the advent of computers, poster arts is no longer "talk is talk"", which is also strictly improve the comprehensive requirement degree. Font design, as one of the important elements in the poster art, properly using the font design to poster art, is a necessary process of thinking to every designer. However, character fonts are more favored due to the social trends of simplifying the life and the growth of human inertia. Historically, the font design records the path of human civilization and the poster art contains the characteristics of The Times.Ancient human created civilization in practice, and explorers are learning culture by researching civilization. As a new generation of designers, getting rid of the dependence and seizing the civilization, exploring bravely and facing the lack, discovering the theory and putting into practice become the priority of our analysis of the application of font design in the contemporary Chinese poster art.Based on the special use of font design in the contemporary Chinese posters creation, then, doing feasibility analysis and making a clear research direction of the thesis. Reviewed for the development process of the font design and the poster art, summed up the style of font design in the contemporary Chinese poster art. And then analyzed the visual representation of font design in the contemporary Chinese poster art through the example analysis. To draw a conclusion of creative representation about font design and the contemporary Chinese poster art fuse together. In addition, described the breakthroughs of font design in the contemporary Chinese poster art, and looked forward to the fusion development trend of design and art in China.The design comes from life, and through practice into art in life. Art is developing in different art categories through practice interpenetration and then sublimation by the hands of designers. Font design, under the constantly innovative practice, will be sending a unique style in the contemporary poster art. Design, with a clever life, give the soul to art.