A Study Of Fonts In The Design Of The Yellow Sea Movie Poster

The golden age,which became famous in the first world war in 2014,brought the poster designer huang hai into the public’s eyes.Then the other works of the designer huang hai were sorted out by numerous we-media,and people found that so many movie posters were created by the designer.As of December 2019,more than 30 films with well-recorded poster designs have come from the yellow sea.For example,the poster effect far exceeds the film quality of "a hero has a dream of huang feihong","shadow" by zhang yimou,or "my neighbor totoro","the thieves family" and "spirited away",which have attracted favorable comments from foreign media.Huang hai’s works make Chinese movie posters come out from the past star "big head paste" style with almost no texture,and let the domestic poster design level reach a new height.As people living standard is increasing day by day,the movie poster has now become very common in our life poster design,movie posters is mainly used for to promote the upcoming movie,movie posters in our design,the text also gradually began to no longer appear in the ideographic form before,it starts with two other elements in the poster design,graphics and color the same as part of the movie poster design consists of the important.Extensive and profound Chinese culture,since we know oracle China descendants have our own text message,and we use today is simplified by the original oracle experience the text evolution and development of hundreds of dynasties,now,in the movie poster design,and the use of font design also gradually become the focus of the design,especially in the poster domestic main propaganda film through the text information,Chinese characters,in addition to the text itself has the multiple meanings of culture connotation,also started to more contact with design,makes the movie poster has a unique visual effect.In recent years,the designer huang hai has designed a batch of excellent commercial movie posters,which have obtained a huge response at home and abroad.His works are very distinctive and have a strong visual appeal.At the same time,they can bring emotional resonance to the audience.They do not skip the category of commercial design,but they are highly integrated with the artistic quality.This paper will with stylist the yellow movie poster as the research object,focuses on design of posters in the text,from the movie posters in the influence factors of font design,font design factors such as the development of perspective thus to explore the movie posters of stylist the yellow sea in the main characteristic of Chinese fonts and design style,so as to provide beneficial help for the next movie poster design and play a positive role.