| Sports Games logo from the visual display of the theme of the game,showing the spirit of sports activities and rich content.It stimulates people’s visual nerve,memory and convey a variety of sports events.In this paper,through literature method and comparative research and exploration on the two main methods to regional culture in the China Zheng Kai International Marathon mark visual performance.This paper is based on the definition of logo and the uniqueness of sports games,analysis of the application of domestic and international famous marathon race mark to regional culture.Summarizes the design rules.Then take Zhengzhou,Kaifeng,the two Central Plains culture represented,analysis of two representative cultures: Dragon culture and culture of FuYa.Finally,take the regional culture as the creative point to carry on the logo design and elaborate the design of the China Zheng Kai International Marathon. |
