Application Of Traditional Culture In Logo Designing

chines traditional culture elements in five thousand’s wisdom crystallization, is the embodiment of Chinese civilization, traditional culture elements not only influence the development of art in our country, more modern logo design played their part in China, it has a more profound in logo design in the industry. Whether traditional graphics or color in the modern logo design has a profound significance, the example in this article, through induction method from two aspects:the colors and graphics to analyze China’s traditional culture elements and modern logo design industry, its significance lies in the analysis of traditional culture elements in the financial industry successful cases of application of the logo design, draw lessons from and aesthetic value of traditional culture elements in the financial industry, enlightenment and development of design thinking, so as to break the traditional concept of logo design, strive to make the traditional culture element can more applications in other industries in the logo design. From paper from the perspective of value, at the same time, the Chinese logo design is dependent on the Chinese traditional culture, only combine traditional and modern, to make the logo design in our country has both national culture lasting appeal, and with the world design language, finally makes the modern logo design with Chinese characteristics.The content of the thesis consists of three parts:First, an overview of the traditional culture elements. This part first from the culture of traditional culture, and explains its generality. Traces the origin and development of Chinese traditional culture, emphasize the traditional culture of regionality and nationality. Secondly, introduces the concept of the modern logo design, simple examples and demonstrates the traditional culture in the successful application in the modern logo design, so as to lead to traditional culture elements and modern design combine is not only a kind of cultural inheritance, but also a kind of sublimate of Chinese modern logo design.Second, the reflection of traditional culture elements in the financial industry logo design. This chapter is the essential role more of a focus on paper, mainly divides into three. Section1introduces the origin and development of traditional graphics, the traditional moire, dragon, antique COINS, water lines, seals and other graphic, represented by its inherent in the traditional sense and visual language, and to illustrate the traditional visual language of graphics in modern finance signs. The second section expounds the traditional five colours, green, red, yellow, white, black. Put forward the "five colours" aesthetic view in China traditional color and its developing process. From the perspective of environment and cultural tradition five colours has certain representativeness, at the Chinese people under the influence of the traditional concept of five colours with a kind of abstract thinking. List the third quarter, mainly for the analysis of successful cases, the more successful financial sign of successful cases, from the graphics and visual creative and coloring on the comprehensive analysis, points out that the traditional culture elements provide plenty of material for the modern logo design, logo design advocates in other industries more absorbing nutrients from the traditional culture.Third, traditional culture elements in the financial industry, logo design, the creative practice and value. The paper research aim in this chapter, through the creation of their work and practice, analysis and demonstrate the value of traditional culture elements in modern logo design, and advocate industries logo design more materials from the traditional culture. The combination of traditional culture elements and modern logo design, makes the Chinese national characteristics of modern logo design, national is the world.