| The continuous development of media technology and new media is reshaping our adhere to rules and behaviors,we can also see rural feedback phenomenon is also gradually revealed.With the speeding up of the surrounding environment changes,the traditional experience also had not for the moment,as the rural youth generation was the first to accept the new skills and way of life,breaking the traditional rules has become a new phenomenon in the countryside.In McLuhan's book Understanding Media,he said "Media culture has mixed communication and culture as a dynamic process,each one of us is included in it.So the contemporary media culture has turned into our daily life's ritual and landscape."In the past,research on the phenomenon of feedback mostly concentrated in the cities,there is no denying that the urban households is the place that feedback culture first appeared and the most obvious,and relatively open environment makes the city youth first contact new knowledge and technology from their parents.Moreover,the eldership will have a more open mind to accept social changes brought by the transformation.But the penetration of new media to the society both in depth and breadth is unprecedented,so we can see the rural feedback phenomenon has also been gradually revealed.The change in traditional rural is slow,and parents can depend on their experience to solve the problems that encountered in daily life,so parents always represent authority,and listening to parents has become the established rules.In addition,in the traditional culture,obedient to their parents also represents a filial piety,"the father to son" is the custom that from generation to generation.In addition to switch the perspective to the countryside,this article is also regard the condition of rural households parents' WeChat usage as a starting point.From the point of traditional ethics,"break the rules" was not the traditional values,but in today's view,the changes of social structure and the change of generational differences make the rebel necessary.Different from the content of traditional rural intergenerational transmission,today's rural WeChat communication mainly reflected in the content of the new society concept,consumer culture and scientific and cultural knowledge,the flow of information from junior to their parents.In the community built by WeChat,the traditional patriarchal clan hierarchy is being subtly deconstruction,now WeChat community is presented as a kind of democratic communication.Therefore,we study from the co-figurative culture of modern society and condition of WeChat usage,consider how cultural feedback in the rural areas through the process of learning to use WeChat,and what is the problem.Traditional communication research think that because of the knowledge gap,the popularity of new media in the countryside has the certain difficulty.However,according to the author's investigation and study,because of the population has popularity among young people in the countryside,the WeChat has become the most important media in countryside.Therefore this phenomenon has very high theoretical significance.WeChat not only provides a high privacy communication space,it also makes the communication more casual and democracy,and information communication patterns are more freedom.A variety of information aggregation in WeChat,strengthened the connective between countryside with the outside world.Culture feedback is not in order to unravel the rural traditional social connections,but to respect different culture and youth culture.Learning how to use WeChat to convey information and receive information,is not only the innovation to the traditional propagation mode,it also helps to promot social structure and thinking mode.In this paper,through the depth interview of XinQiao Village 10 households,along with 150 questionnaires survey,my point is consider how cultural feedback in the rural areas through for the process of learning to use WeChat,and how the feedback makes the harmonious development of society. |
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