A Study On The “Gong Out” Of Chinese Movie Industry

Global culture industry is not only the developed countries' pillar industry,but also is a propelling force that helps those countries' culture industry go international and then helps them lead the industry,on account of the high level of economic development and importance on culture industry development in those developed countries.China has become the world's important economic and political power because of its rapid economic development,while its five thousand years of history,rich cultural resources don't contribute to its cultural development and global influence.This is a question worth pondering.In view of this proposition,this paper focuses on the film industry,one of the most international and the best media of cultural industry divisions.Chinese film industry has developed rapidly in recent years.Film box office with 37.5% annualized rate has seen ten consecutive years of growth as the cinema screens reached 43921 pieces(more than the United States).With all capitals invested,at the same time,the movie industry develops and improves with a bright future in the domestic market.In foreign markets,Chinese movies overseas box office is tepid because the movie capital goes out in its very early stage.Film value chain is in the middle-and low-end position with less influence.By means of literature research method,comparative analysis method,China film,film companies,and film industry global value chain are studied,and the possibility of its going international has been analyzed by comparing American film industry internationalization.This paper is divided into five parts.The first part mainly introduces the research background,literature review,research methods and innovation.The second part is the basic section,emphatically analyzing the current situation from film export trade,film internationalization and its global value chain.Thus it's in hope of accurate and complete understanding of film globalization.The third part analyzes the problems of the three aspects above.The fourth part summarizes the experience and achievement of American film industry internationalization.The fifth part is the conclusion of the whole paper and gives the corresponding countermeasures and suggestions.