A Study On The Communication Mechanism And Creative Ecology Of Chinese Crowdfounding Film

The combination of crowdfunding and Chinese films is the inevitable development of the moment.In the context of the Internet,as a kind of artistic and commercial spiritual and cultural products,the Chinese film has experienced the shock of 2016 box officer,facing the lack of film content quality,lack of innovation,the low level of industrial development,weak international competition and so grim Situation,which has become an important issue in the film supply side reform.Crowdfunding as a foreign vocabulary,in the process of localization in China has undergone tremendous changes.As a method of optimizing the allocation of resources for financing,raising funds and raising money,it is penetrating into all aspects of China's development,and with the continuous improvement of the self,with the various industries,play a huge effect.The combination of the Crowdfunding and the film,with the most effective form of the latest method of the results,will be applied to the production of Chinese film practice,to maximize the development of the film.This thesis is based on the core of film creation,Through a multi-level,threedimensional way,I research how to use crowdfunding to create persistence of the Chinese film.First of all,through the analysis of the present broad,complex and ambiguous phenomenon,we will examine all the social facts as the ubiquitous social facts,and discover the philosophical connotations from the mythology,temples and religions.At the same time,putting the generalization of crowdfunding in the context of the current Internet in China,to explain the explains the special nature of the discourse structure of crowdfunding in contemporary China,including its own internal processes,models,mechanisms,and so on.And on this basisi,to further study the possibility of development of integration of crowdfunding and film.put forward the "people-centered" development path.Secondly,based on the research of information dissemination in the crowdfunding movie ecology,and Learning from the relevant communication theory,it analyzes the internal and external transmission mechanism,the scope and the transmission form of the crowdfunding movie as the activity,and thus become the inner line of Ecological research,and then put forward the ecological chain system and the ecosystem model.Finally,using the relevant principles of ecology,and comprehensively analysis the internal and external ecological creation of the crowdfunding movie,this paper puts forward the production changes and content escalation in the internal ecology of the crowdfunding movie,and the co-evolution of the co-production as religious,for the external ecology of the ladder of the film ontology environment,the new community of ecological resources environment,the platform and channel of time and space environment,as well as the institutional environment of the development of film industry.And strive to use a comprehensive,sustainable,human development point of view,to study the creation of Chinese crowdfunding movie,to promote the diversification of Chinese film,industrialization and sustainable development.