Research On Product Packaging Design Based On Gender Culture

As an individual in society,Everyone from the day of birth,has the first label-gender.This tag seems to contain the behavior of a person in social life,dress,thinking,social and so on.Since the beginning of the agricultural society,the improvement of social productive forces has accumulated the wealth of mankind,thus promoting the development of consumption.Into the modern society,people increasingly refined living standards,the requirements for consumer goods not only stay in the practical,those set with the use of aesthetic products as a whole seems more in line with the appetite of picky consumers.In many product packaging design also appeared in a lot of gender packaging style,to a certain degree,It shows a more meticulous care for consumers,But there are still many products for a lot of special needs of consumers have played a certain limit.Sex packaging design still has a lot of room for development.In the process of human social development,Mankind begins to classify things according to sex.In terms of visual elements,People used to see the pink color to think of women,See the gray,blue and so this low-light color will think of men.Another example,The curve represents the female,The straight line represents the male,and so on.Designers have also seized these characteristics to carry out gender-specific design.But along with the people live,work pressure increases,For the dazzling array of products,Some of simple design of neutralization products emerging and attracted the interest of the consumers.This is not only for consumers that means a broader consumer space,For the whole human society means of gender civilization progress.