The Impact Of Money Priming On Risk-taking Behavior

Regard Money Priming as a studying method,and social resources self-sufficient theory and money psychology theory as the research foundation,to discusses the influence of money priming to risk-taking,whether the impact of money,based on such a long-standing culture of people is profound,also providing a theoretical basis for setting up a correct values for children on money.Therefore,the following three hypotheses are put forward:(1)Pure money will cause individual psychological tendency in the risk-tanking behavior,so that the individual tends to maximize the benefit,also tends to avoid the risk in the risky behavior.(2)Compared with the simple concept of money priming,higher number of the money will lead to individuals to takeing risks.(3)Money priming had an impact on children's risk-taking behavior,3-5 years old age group and 6-7 years old age group after the start of money,children's behavior in the two age groups will show significant differences.Experiment number one is a field experiment,use those purchasers of Shandong sports lottery who didn't win as subjects,with money posters and scenery posters for starting materials,the study found that purchasers who received money posters tend to buy lotteries which cost less.Thus,it is proved that in the field experiment,the money starts to cause the individual to avoid the risk in the risky behavior,and the money start has the good external effect to the risk behavior.Experiment two used laboratory methods,which can control the independent variables better,using the "flexible fingers" for money to start,to the Iowa gambling task for the experimental procedure,results show that the results of research and field experiments in the laboratory,when the individual receives the money after the start,more prone to take risks.Experiment 3,because people generally regard money as a temptation,under the temptation of money,people take risks more,so the experimental variables explored the causes of individual risk-taking to increase the amount of money is low,not the money itself,but the amount of money brought up the temptation.It is the same with "read stories about money" method,using the Iowa gambling task as the experimental procedures,to further explore the influence of the amount of money of the individualrisk behavior,the results show that individuals under high amount of money tend to take risks more.In Experiment four,children aged 3-5 years and 6-7 years old were selected as subjects to explore the effect of money priming on children.Turns out,we have the opposite results,on the one hand,low age children's perceptions of money is still at an early stage,and children under this stage,their ability to delay gratification is not mature,they are easily enchanted by interests,and assessment of the dangerous situation is not sufficient,under the impact of interests they become more inclined to take risks,on thecontrary,advanced age group children,their assessment of dangerous situation is more mature and begin to understand the economic function of money,children this age have the biggest utility trend in money under the starting conditions,the potential is raised,thus become risk averse when facing adventures.Based on the above research,we can draw a conclusion that:(1)When the individual is initiated by money,it will lead to a psychological tendency,which tends to maximize utility,and thus tend to avoid risks.(2)The influence of money priming on the individual,that is,the mental set is acquired.(3)When 3-5 years old children are primed by money,they will be driven by the interests to take risks more;6-7 year old children,like adults,will be triggered by the money after the start of a psychological orientation,but do not tend to take risks.