Design And Application Research For Logo Oriented System Of Yun Cao Town

Ancient town tourism is rich in historical and cultural background of the tourism resources,as a new direction for the development of China's tourism industry,some regions have the resources of ancient towns in the local tourism development as an economic goal,on the one hand to create considerable economic benefits to the local,but also stimulating the development of the area of employment,transportation,construction industry.How to improve the overall image of the ancient town tourism,to achieve economic,social and environmental benefits of harmony and unity,is the need to think about the development of tourism economy at this stage.Signage system as an important part of the tourism scenic town,its design is high quality and comprehensive ability level scenic spots are inevitable in the tourism industry,the competitive environment,in addition to the practical requirements of signage is more,also need to show the local culture and local connotation in the design,and can meet the spiritual and aesthetic requirements in the environment of modern public humanities standard.Town show the signage system is concentrated and the essence of scenic culture,its mission is to bring convenient quality services and better display the image of the ancient town for tourists,visitors can sign receive and understand relevant information within the area to obtain the corresponding demand guide.Signage system originated in the single text logo,and then evolved into the environment design,graphic design and tourism management together with various disciplines,professional knowledge and cross,through the development and change of the times demand,it has evolved from graphic design as a separate field.The scenic town environment is determined by the natural and cultural landscape,but the signage system in the area with its unique guiding function,to improve the construction of the ancient town environment plays an important role.With the development of tourism caused by the town caused by changes in the ecological environment,increase the number of tourists and the complex structure of road traffic pressure,how the town of signage system in this case to keep up with the pace of social development,build a more efficient environment of tourism,make from different countries and cultural level of the tourists,capable of accurate and efficient on route,create a scenic tourist town more humane,modernization and internationalization.In this thesis,a total of four chapters,the basic overview of the concept,from logo oriented Yuncao town and Yuncao traditional culture began to talk about the detailed design of Yuncao town overall signage system elements and characteristics,the research results through field visits to the ancient town and the questionnaire survey,summarize the shipment of Cao Town the traditional cultural characteristics of visual modeling elements of design theory,principles and corresponding methods to create town signage system with features,eventually to achieve the objective to study the application of Cao Yun town of signage system,practice and comprehensive research results and ideas of ancient town logo oriented system.