Research On Optimization Design Of Logo And Wayfinding Signage System Of Secondary Colleges In Universities

In recent years,the country has continued to promote the reform and development of education,and the number,scale and quality of various schools have continued to expand and improve,which is an important symbol to show the level of comprehensive strength of national education.The development of higher education institutions is inseparable from the brand image construction of the school itself;the school logo is not only the core of the brand image of the institution,but also a symbolic symbol of the school’s history and culture,and at the same time a symbolic mark to spread the school’s popularity and solidify its reputation to the society.For the construction and expansion of secondary colleges,they can create visual symbols,i.e.logos,according to their professional characteristics and positioning,but they must consider the genetic integration with the higher-level school logo or recombine the application.In this paper,we try to explore the scientific design strategies of the main logo,branch campus logo and new campus orientation signage system,in order to prove the existence of isolated design and genetically unrelated design in the construction of individual colleges today,and to explore the optimal design strategies of logo and orientation signage system in secondary colleges by combining the knowledge of different disciplines.Based on the double diamond model design theory,this project discusses,practices and proves the optimal design of logo and directional signage system in the context of secondary colleges.Firstly,through research,we understand the shortcomings of the logo and directional signage system in the development and construction of colleges and universities;then we summarize and sort out the problems based on the existing research results at home and abroad,and make a basic concept definition of the hierarchical relationship structure of second-level colleges and universities,as well as the design of university logo,college logo and directional signage system,and understand the design principles and design principles.It also proposes that the design of the second-level college logo should have the inheritance gene with the logo of the immediate college or its affiliated institutions,and the visual design in the guidance signage system should be extended on the basis of the college logo.In the countermeasure stage of the double diamond theory,we understand the needs and expectations of the audiences for the image shaping and orientation signage system in the context of higher education institutions through targeted field research and questionnaires,and propose scientific optimization principles and methods for the design of the logo and orientation signage system in the second-level colleges in the context of the actual situation,and establish a complete optimization design process system.At the same time,we collected excellent design cases in the field of image construction from domestic and foreign institutions of higher education through the Internet to enrich our design theories and expertise and learn from excellent design techniques.Finally,in the design practice part,the Chenfeng Fashion Industry Practice College of Donghua University is taken as the design target,and the optimization design of the logo and directional signage system is completed by using the knowledge of different disciplines and the scientific optimization strategies summarized in the early stage.