Science And Technology Ethnics About Search Engine Industrial Innovation Of China

With the rapid development of the Internet,information becomes more and more rich,at the same time,people are facing the pressure of information overload,making the development of search engines become a necessity.Search engine determines the information content and information presented,not only of great significance,but also has a far-reaching impact on society.However,the search engine enterprise is naturally controlled by commercial interests.In its industrial innovation,the anomie of scientific and technological ethics brings ethical challenges to the community,and make negative impact to the development of the search engine industry.How to deal with scientific and technological ethics issues of China’s search engine industry innovation is essential to its long-term development.First,this paper summarizes the current situation of research at home and abroad,mainly reviews the relevant research literature of search engine technology,business model and science and technology ethics.Secondly,this paper introduces the concept and essence of science and technology ethics,and summarizes the definition,classification and development of search engine,and combs the background and mode of innovation of search engine industry in China,including the search technology,keyword advertising,fixed Rank and others.Thirdly,this paper focuses on the four aspects of China’s search engine industry’s scientific and technological ethics,which mainly includes the social problem caused by Pay Per Click,Pollution problem caused by pornographic information and gambling information,the harm to personal privacy,and the infringement of intellectual property issues.In view of the above-mentioned ethical issues of science and technology,this paper analyzes the causes of problems from technological roots and social roots,among which the technical roots are divided into network characteristics and search engine technology characteristics,social roots are divided into social legal system,search engine enterprise,search engine users.Finally,this paper puts forward the main measures to deal with the ethical problems of China’s search engine industrial innovation.At the level of social legal system,it needs to improve the system of laws and regulations and improve the government supervision mechanism.At the search engine enterprise level,we need to strengthen the sense of social responsibility and the construction of ethical system.At the search engine user level,it need to enhance their network cognition,while enhancing their strict sense of self-discipline.