| The 21 st century is undoubtedly the Internet era of information explosion,and people's daily lives are increasingly inseparable from the Internet.Under such circumstances,search engine optimization came into being,and it has become a battleground for major online merchants or users to compete.Therefore,mastering the basic knowledge and operations of search engine optimization has become a necessary operational skill in today's society.In order to popularize the knowledge in this field for the public,the translation of science and technology on search engine optimization becomes particularly important.The book Introduction to Search Engine Optimization: A Guide for Absolute Beginners is an introductory guide published by Apress for beginners.It introduces the basic knowledge to the readers by using humorous language and a lot of screenshots and examples,which is a typical popular science text.This report selects Chapter 1-4 from this book as translation practice materials,combined with Skopostheorie and specific case analysis,to discuss the problems and solutions in the translation of popular science texts.This practice report mainly contains four parts: brief introduction to this project,translation process description,translation theory and cases analysis,and conclusion.Based on this report,I hope to give some inspiration and tips to the translator's work. |
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