The Visual Image Study Of The Couture Bridal Brand

With the development of commodity economy is more and more quickly,people's consumption level is higher and higher also,women market is also growing,let's pay more attention to women in a certain level.For women,a marriage is a lifetime event,especially when a lifetime wedding women are drawn to and seriously,and wedding dress for women are essential to the wedding,the most important part.Emerging popping up wedding dress brand,but as the wedding dress of haute couture brand,gradually is replaced.This article mainly from the Angle of the visual image performance analysis of the existing development situation of senior custom dress brand of summarizing the development direction of haute couture brand and promotion way,and the wedding dress custom brand "Meet White" as an example,delving into its cultural background,the status quo of the development,etc.,to find a suitable for the wedding dress brand visual design and brand image on brand upgrade,let it can better adapt to the visual aesthetic characteristics of The Times,promote the development of "Meet White" brand,to attract the attention of more and more women,making it the characteristic,have been public senior wedding custom brand recognition.The paper mainly consists of three parts: the first part is to "Meet White" couture wedding dress brand expatiating the background,the present situation,purpose,etc;The second part is on the investigation of current existing high set of wedding dress brand analysis and survey analysis of what "Meet" brand;The third part is to "Meet" White wedding dress brand of high specific brand survey analysis and the whole process of visual image design,mainly from the perspective of brand visual image performance analysis,summarizes the advantages and disadvantages of visual image of the brand,and refer to the second part of the research results,attempt to "Meet White" brand visual image promotion design.