Promote The Regional Cultural Characteristics Of Chaohu Shaping The Visual Image Of Tourism In Chaohu

With the continuous high-speed development of social economy in our country,people for material and spiritual needs and with the improvement of living standards and rising,senior tourism,as an essential part of human social life to form,has become one of the most popular way of life of leisure.Tourism is now the new consumption hot spots,the effect on social and economic development has great power,not only can enrich people's material and spiritual and cultural life,and also can optimize the allocation of resources and industrial structure,promote economic and social and ecological environment harmonious coexistence,increasingly prominent it the important position in economic development.Tourist souvenirs is essential to tourism activities and the composition of the organization,its sales performance is good or bad will directly affect the economic income and the overall development of tourism industry.Packaging is souvenir silent pusher,between tourist souvenir packaging design and souvenirs are closely connected,the visual image of the packing quality has a direct influence on the natural souvenir sales.Aesthetic demand of tourist souvenir packaging design for people is becoming more and more tend to diversity and artistic quality,churning out cheap souvenirs etc have been unable to meet the needs of tourists in many aspects,and the good tourist souvenir packaging in addition to meet the basic function of packaging,also have souvenirs to upgrade,shaping the brand image,set up the regional tourism image performance.Regional characteristic culture is the local characteristic of intangible assets and great wealth,the regional culture is incorporated in the visual image design of tourist souvenirs packaging,to increase the added value of tourist souvenirs packaging,rich cultural connotation of tourist souvenir packaging,has certain research value and significance.Chaohu lake is China's fifth largest freshwater lake,location advantage prominent,the overall ecological environment is good,has a unique natural scenery and abundant tourism resources,attacting tourists from all over the world come and sightseeing.Chaohu tourism as the economic pillar industry,improve tourist souvenir packaging design level,the rich cultural connotation of tourist souvenir packaging,with characteristic of chaohu regional tourism visual image,to carry forward the regional cultural features and chaohu tourism plays an important role in economic development,but according to concerning sectional statistic,chaohu tourism souvenir sales performance has been the weak link of tourism development progress.There are many different kinds of chaohu tourist souvenirs and unique,but most of the tourist souvenir packaging design is crude pallet,featureless,and many other shortcomings,not conducive to the sale of tourist souvenirs,restricting the development of chaohu tourism economy.As a result,the chaohu tourist souvenir packaging design innovation,exploration,not only adapt to the development of chaohu tourism speed,stimulate the chaohu trade prosperity,can also set up good in anhui tourism image.In this paper,through analyzing the status quo of chaohu tourism souvenir market,in chaohu tourism souvenirs and regional culture characteristic as the breakthrough point,targeted to explore the chaohu tourist souvenir packaging design train of thought and strategy.First of all,the market status of chaohu tourist souvenir packaging design by the investigation and analysis,summarizes the deficiency of packaging design and development potential;Secondly,dig into chaohu regional characteristic cultural resources,and derive the available resources into packaging visual elements;Again,on the basis of the consumption demand of tourists and emotional appeal,to highlight characteristics of chaohu cultural connotation as the design criteria,trying to explore the regional culture characteristics in chaohu tourist souvenir packaging design,the feasibility of strategy,the modern packaging design concept and chaohu regional culture element organic combination,the chaohu tourist souvenir packaging design graphics,color,text system research,material and brand image;Finally,the development of chaohu tourist souvenir packaging design value,advocate the use of chaohu tourist souvenir packaging design unique charm,chaohu tourism visual image,carry forward the chaohu regional culture characteristic,comprehensively promote the development of chaohu regional tourism economy.