Study On The Application Of Polymorphic Logo Design In Children's Art Education Brand

Logos are to make brands more eye-catching,easier to spread,more different from other institutions.Difference is the basic attribute of the children's education.With the development of the education market as well as the integration of educational philosophy and educational institutions,the single logo design has become more and more difficult in interpreting the complex concept connoted in the brand of the children art training institutions.In such circumstances,polymorphic logo design came into being,providing a new direction for children's education brand logo.Through the classification of existing carriers,this paper explores the importance of children's art education logo and its features,and finds out the children's art education brand logo has tended to be quite homogeneous and far from innovative.Besides,it doesn't concern itself with the multi-carrier application.So this paper suggests integrating polymorphic logo design into the children's art education brand which will inject new vitality into the children's art education brand.This paper analyzes the definition of the polymorphic logo and its advantages over the single-form logo,then interpreting the significance of the polymorphic logo for the children's art education brand.With the changes of application environment,logos are to be created to satisfy children's curiosity and stimulate their interest and desire for exploration.Based on the research of the design principles of the polymorphic logo and the features inherent in children's art education brand,this paper puts forward the innovative application of polymorphic logo design method in children's art education brand.Finally,combining with specific cases,this paper explains how to create a polymorphic but unified logo by incorporating the special elements of the four art categories of painting,music,dancing and pottery into the design,based on the main design and partial adjustment of the logo of Wyatt Children's Art Center.This paper expounds when polymorphic logo is designed,the main body should be first identified,followed by the innovative design.