Polymorphous Logo Design Researchs Based On The Background Of Digital Information Era

In this paper, under the sign of polymorphic digital information age to do background research design, digital information era is the era we are experiencing it with any previous era are different. New technology, the rapid development of new media affect people’s life, work, study, every day we are in contact with the digital information technology. In this environment, traditional logo design, while having a strong position, but has been unable to fully adapt to the times and appears confines.Therefore, this article discusses the new development began from the digital information age, brand image design, describes changes in the design environment, which includes the media changes and ci system, which is a user-oriented era. Polymorphic marker in such environment itself with the times, it is representative of a digital image of the brand, but also the future direction of digital brand image. Such brand image in contemporary theory already has enough support, including the overall form of the theory, the overall effect of Gestalt theory and Gestalt theory. Technically the rapid development of computers and the Internet to provide for the possibility of multi-form, and the market began to mature slowly, with a market support polymorphic logo.This paper summarizes the approach of six polymorphic logo design, namely container law, Reorganization Act, pattern method, growth method, participatory approach, prototyping method. Design of these six items need to locate the specific characteristics and to select.Polymorphic markers with very good prospects, is the future direction of logo design, but it still faces numerous challenges, the paper form to ask more logo design methodology, as initiate research, lead to more people want to be supplemented and perfect.