Study On Evaluation And Exploitation Of The World Cultural Heritage Tourism Resources About Guangxi Zuojiang Huashan Rock Art Cultural Landscape

The cultural heritage is the wealth of all mankind,it has become a very important tourist resource with its unparalleled historical,social and scarcity.The cultural heritage is quasi-public goods.It's a non-market,non-replicable,scarcity,externality and monopolistic tourism resources.How to protect the cultural heritage and maintain the cultural heritage of the intergenerational fair conditions,to its reasonable and effective tourism protection and development has been a hot topic for scholars to discuss.And it is also a difficult challenge which the academic sector faces.The cultural heritage tourism resource is a nonmarket product that can not be estimated by market.The evaluation of the value of cultural heritage tourism resources which can provide the guidance to the development and protection of cultural heritage tourism resources is the basic work.The cultural heritage tourism resources of Guangxi Zuojiang Huashan Rock Art Cultural Landscape are extremely rich and integral.Since it has just been elected to become China's 49th world cultural heritage.The value of tourism resources began to release,and it needs the theoretical guidance to sustain.Firstly,the research progress of domestic and foreign research is summarized and analyzed in five aspects:cultural heritage,cultural heritage tourism,cultural heritage tourism resources value,cultural heritage tourism resource value evaluation and cultural heritage tourism resources development and protection.Secondly,it expounds the theoretical basis and the selection method of the evaluation of cultural heritage value of Guangxi Zaojiang Huashan Rock Art Cultural Landscape.According to the origin of the value,the cultural connotation and the cultural value performance of the world cultural heritage of Guangxi Zuojiang Huashan Rock Art Cultural Landscape,we can analyze the cultural attributes of its resource value.Besides,choose the Qin Shi Huang Mausoleum Museum,Emei Mountain Scenic Area,Wulingyuan Scenic Area as a tourism resource economic value evaluation reference case,use the Market Comparison Method to evaluate the value of tourism resources of the world cultural heritage of Guangxi Zuojiang Huashan Rock Art Cultural Landscape,apply Conditional Value Method to evaluate the non-use value of tourism resources of the world cultural heritage of Guangxi Zuojiang Huashan Rock Art Cultural Landscape.Finally,based on the value evaluation,the value orientation and development mode of tourism development are analyzed,and the countermeasures and suggestions are put forward.