Value Evaluation And Strategy Research On Tourism Development Of Intangible Cultural Heritage In Guangxi

At present,improving the national cultural soft power has risen to a national strategy.Intangible cultural heritage is an important part of Chinese traditional culture.Under the national strategy,the protection and inheritance of intangible cultural heritage is more important.Tourism is an important carrier for effectively demonstrating and increasing cultural selfconfidence and promoting Chinese culture.On April 8,2018,the official listing of the Ministry of Culture and Tourism promoted the development of China's cultural tourism industry.Guangxi is currently promoting the construction of a strong tourism area and vigorously developing the cultural tourism industry.On the one hand,the tourism development of intangible cultural heritage can effectively protect and inherit the intangible cultural heritage.On the other hand,it can integrate intangible cultural heritage with tourism,expand the development of cultural tourism industry,further meet the spiritual and cultural needs of tourists,and enhance the economic benefits of tourism.There are many ethnic minorities in Guangxi,and the degree of cultural diversity is high.The intangible cultural heritage resources are very rich,which lays a good foundation for the development of Guangxi's cultural tourism industry.However,intangible cultural heritage resources are fragile and scarce.Before tourism development,it is necessary to judge whether it can be industrialized as a main resource of tourism development to avoid irreversible damage to intangible cultural heritage.The main resource of tourism development means that this intangible cultural heritage can be used as the core attraction of tourism and can play a leading role in tourism development of other intangible cultural heritage.Otherwise it is an auxiliary resource.This paper establishes an evaluation model for the tourism development value of intangible cultural heritage resources in Guangxi,in order to choose the main resource of tourism development or auxiliary resource of tourism development according to the tourism development value of intangible cultural heritage project.Based on the summary of domestic and foreign research achievements on the tourism development of intangible cultural heritage,guided by the theory of staged authenticity,theory of experience economy,theory of external economic and theory of tourism sustainable development,this paper comprehensively applies the analytic hierarchy process and Delphi method to construct the evaluation model of Guangxi intangible cultural heritage tourism development value.The system includes four criteria-level evaluation indicators including Intangible Cultural Heritage resource tourism value,Intangible Cultural Heritage tourism influence,Intangible Cultural Heritage tourism development conditions,and Intangible Cultural Heritage tourism development benefits,and 16 factor-level evaluation indicators.Through the determination of index weights and fuzzy scorecards,an empirical analysis was carried out with 49 state-level intangible cultural heritages in Guangxi.Finally,according to the value of tourism development,the tourism development strategy is proposed for different types of intangible cultural heritage resources in Guangxi,and the guarantee mechanism is also proposed.As an emerging tourism resource,intangible cultural heritage can effectively promote the development of cultural tourism industry in Guangxi.The research results of this paper provide new ideas for the inheritance and protection of intangible cultural heritage and development of cultural tourism in Guangxi,and provide theoretical and practical guidance for the tourism development of intangible cultural heritage in Guangxi.