Research On Design Method Of Animation Derivative Product Under Brand Effect

Animation derivatives through modern means of communication to expand the brand's popularity and promote its animation derivatives continue to enhance the economic efficiency of enterprises.Anime derivative is a series of service products designed and developed by the designer according to the avatar prototype.The design of the animation derivative is not only the visual beauty,the psychological convergence,the practicality,the function and the individual demand.The process of communication,the most important of its brand awareness and the spread of the brand.To brand effect as the main core of the discourse,through the other side of the real joy of the world's actual animation amusement park image on behalf of "beep than Du Ni" derivatives for the design goals,analysis of its brand,cartoon image and affect its animation derivatives design Of the factors involved in the design,is designed to people-oriented,in the user model experiment scientifically targeted based on different age needs of different groups of users on the basis of theoretical design to "beep than Du Ni" image-based derivatives Design practice methods to meet the needs of different consumers at the same time so that the image of Fang special cartoon brand more prominent,more widely recognized brand,so that the side of the well-known Chinese characteristics of the brand's large amusement theme park.Through the study to supplement the current Chinese market cartoon derivatives lack of brand effect in order to find a better way to design animation derivatives,to increase its economic efficiency to expand its brand effect.As an important part of the development of the animation industry chain,the consumer demand,market positioning and design analysis of the animation derivatives can be found.At present,the design of the animation derivatives in the Chinese market is not diversified,and the quality,appearance and quality of the derivative products Part of the market demand,especially for adult design derivatives and the number of relatively lacking.Derivatives for the children's market,but the actual purchasing power is an adult,the animation brand to build a good,innovative design of derivatives to do,behind the development will be more and more smooth.China's huge market prospects need to innovate to design their own brand products to fill this one of the development needs.