Research On The Animation Design Of Brand Image Of "Three Squirrels"

At present,the scholars mainly research its pattern of manifestation,style characteristics,the character images and communication means,and other aspects in the filed of research on the development of brand image animation design.These researches rarely involve these of enterprise,animation industry cross-boundary cooperation and brand extension.Through the study of animation design of brand image "Three Squirrels",to analyze and judge its strategic position and value of brand image design.The main research contents are divided into three aspects:the first is the design overview of the brand image of three squirrels,which includes brand image concept,brand identity,image systematization,brand communication and maintenance.This paper analyzes the process of brand image animation design,and the design principles and styles of brand image animation.The second is the construction part of brand image,including the brand image construsted by enterprise culture,the application of brand image animation,integration experience design of online and offline,visual language content of design creativity.The third is to investigate and analyze the existing problems in brand image animation design,and the design development status of brand image animation in same profession,to compare and analyze the different cases.This paper analyzes and compares the differences,advantages and disadvantages of brand image construction and brand animation construction among the same type of brand by using the method of investigation and case analysis.This paper shows the importance of brand image animation design in terms of brand marketing strategy.As well as the enterprise,the animation industry and brand extension are the important conclusion of the elements of brand image animation design.Then it puts forward scientific,reasonable and effective suggestions for the future development of brand image animation.