China’s Image And Animation On Dervatives Research

Animation industry in recent years in China is developing very rapidly, and issaid to be China’s\"sunrise\" industry. Involved in the range is very wide, withhuge industry structure. Animation industry is divided into several parts, first ispreliminary planning, the second is in the middle of the creation and disseminationof animation, and then later derivatives such as part of the research. Among themthe rich animation image derivatives various derivatives is the end of the wholeanimation industry chain, is also the most main animation industry profit link.Animation derivatives itself involves many varieties, through the animation cartoonfigure of accredit way to more widely derivatives, for example: theme park themerestaurants, very broad scope, huge profits. So animation derivatives research anddevelopment is to develop the animation industry very key link. Currently the worldanimation for development, countries are seriously, and introduced a number ofexcellent cartoons, such as the United States of animation\"kung fu panda,\" fromthe countries all over the world’s favorite, and at the same time also contributedto the derivatives launch. So the rapid development of animation film, animation toChina is also a strong push, guangzhou media also, through their own efforts, madea\"merchant and ash too Wolf\" created a huge commercial value, and its derivativeswas also the general consumers of all ages. So animation derivatives launch, but alsoof the plays a positive animation of publicity function. Chinese cartoon althoughhas glorious past, but at the current stage, under the influence of foreign culture,Chinese cartoon faces various options, how to inherit traditional Chinese culture,explore the national characteristics with Chinese themes and modelling image, forour China explore a success. A animation industry road, spread to the world. Thispaper is the original intention.