Based On The Brand Construction Of Animation Image Character Study

Animation industry is known as the sunrise industry in twenty-first Century. Animation industry as animportant branch of cultural industry,during the national infrastructure in the industrial developmentbottleneck, with cultural content production as the core, has created the huge commercial value. Theoverseas animation industry to the United States and Japan as representatives, has developed into a hugeindustry system, at the same time, South Korea and India animation industry is also quietly rising. Industrychain development basic perfect, animation brand image value of continuous exploration and promotion, sothat the animation industry developed countries have obtained huge economic benefits. At present, theJapanese animation industry’s annual turnover reached230trillion yen, has already become the third majorpillar industry in Japan. While Disney animation industry group only a year of production value amounts to15000000000dollar.China is also aware of the potential opportunities in the animation industry. Today, all over the countryenergetically build base of animation, animation festival is held, the institutions have set up professionalanimation, China’s animation industry has entered a rapid development track. However, Chinese nativeimpressive outstanding animation product still can be counted on one hand.Japan and South Korea,Europeand the United States animation works time to occupy the domestic market in a very long," Japanese" and"American" animation style dominated the domestic audience aesthetic tendency, led to the Chineseanimation works hard to get rid of" imitation " trend. After the90s in the worldwide influential, to representthe Chinese animation brand image has not yet formed. Therefore, to create the unique characteristics ofChinese cartoon brand image, brand image promotion and extends along the entire animation industrychain development, become the Chinese animation industry development the important topic.On the basis of the brand connotation and brand animation image concepts and features, from theanime character performance begins, the theoretical research and case combination, combining qualitativeanalysis with quantitative research methods, explore the animation character performance factors in brand image in the construction of meaning, and associated cartoon brand image construction and animation thedevelopment of the industrial chain.At the same time comparison with foreign brand animation image,comparative analysis of the Chinese animation image character performance advantages and disadvantages,Provides advice and countermeasures for the Chinese animation brand image construction anddevelopment.This article altogether is divided six parts, the introduction part mainly introduced the researchbackground and significance, research method, literature summary and the innovation of this paper,summarizes the predecessors on the brand animation, animation industry, animation image research. Thefirst chapter carding concept of the brand and the animation cartoon brand,Define the brand image and theconcept of characteristics. The second chapter focuses on the analysis of foreign and domestic animationimage ’s character, combining the quantitative analysis method to select Disney animation in nearly twentyyears of animated films in the image, and the Japanese Shueisha offprint sales before five of the ImageComics, combing the United States and Japan cartoon and caricature image character. Comparative analysisof Chinese local animation image in Chinese school period and new period in character on the performanceof the similarities and differences with the characteristics of. The third chapter discusses the animationbrand image construction of personality factors, to the United States and Japan classic Disney animation asan example, explains the animation image character of surface construction and deep meaning, and revealsthe personality factors for animation brand image construction significance. The fourth chapter focuses onbrand animation image construction and animation industry chain interaction, analysis of the animationindustry chain, explore brand animation image construction and animation industry chain of thelongitudinal and lateral interaction. The fifth chapter of China’s animation brand image construction presentsituation, pointed out that the present Chinese cartoon brand image building still exist animation created inthe image and unappreciated, weak brand awareness, industry chain fracture problems of Chinese cartoonbrand image, and to construct and improve the development of advice.Brand animation image is the lifeline throughout the animation industry chain, brand image buildingand promotion, is directly related to the animation industry chain whether benign operation. The development of Chinese animation industry compared to Japan, America is still in the relatively backwardstate, especially in the animation brand image building and maintenance of brand image is very weak. Hopethat through this research to China’s cartoon brand image construction of research and development toprovide a new point of view, to supplement and improve the related theory, and for the animationpractitioners in the animation brand image construction to provide valuable ideas and methods.