The Study On Celadon Innovation Design On The Basis Of Deconstructive Thought

Since “Longquan celadon traditional firing technology” was listed in world intangible cultural heritage as the only ceramic project in 2009,more and more people begin to pay attention to celadon innovation design.Besides,2016 G20 Summit was held in Hangzhou City.As a famous culture brand in Zhejiang Province,celadon attracted the world attention.In order to spread celadon culture and make celadon product gain popularity from more multi-levels consumer groups,celadon innovation design has been a hot focus in ceramic industry.This paper explores celadon innovation design based on deconstructive thought and it applies modern design thought into the traditional celadon design,which not only richens the theoretical method of celadon innovation design,but also assists celadon to better cater to the aesthetic of young consumer groups.The study object in this paper is celadon.Considering there is no systematic and specific directions and methods in terms of the innovation design of celadon,the main purpose of the paper is to explore the specific methods of celadon innovation design with deconstructive thought so that celadon products can cater to the aesthetic of young generation,thus strengthening and expanding celadon consumer groups.In the research,the paper firstly adopts literature review,user interview,questionnaire,etc.research methods to complete the preliminary research work of product design;then,combined with semiotics theory and Getstalt psychology theory to conduct deconstruction and reconstruction design on celadon semiotics;after that,the paper displays the relevant results of celadon deconstruction and gives the evaluation through the examples;in the end,the paper summarizes celadon innovation design on the basis of deconstructive thought and the specific process is as follows:establishing the user's image – clarifying the content of design semiotics –classification of deconstruction of system symbol – reconfigurable design –obtaining the product.The paper uses modern design thinking to reexamine celadon innovation design,which breaks through young consumer groups' single view on traditional celadon.The research conclusion in this paper is not only suitable for celadon,but also is also applicable to the innovation design of other traditional products.