A Study On The Image Rhetoric Of Chinese Filmmans On The Cannes's Red Carpet

Cannes Film Festival as one of the three major European film festivals,in the international community enjoys a high reputation.In the current Cannes Film Festival red carpet,stars compete with each other.Red carpet has long been beyond the original signs of the guidelines and the role of courtesy guests,has become a movie star of the red carpet show,as the film outside of another show field.This paper analyzes the rhetorical strategies of the Chinese film on the red carpet of Cannes,and reveals the reasons behind it.Finally,the image of the Chinese red carpet is critically interpreted.The first chapter of the thesis focuses on the retrospective of history.The first section explains the cultural origins of the red carpet and describes the content of the Cannes red carpet from the perspective of the media ritual.Section II reviews the history of Chinese'film from 1956 to 2016,and this 60-year course is divided into four stages,respectively,brewing period,high tide,maturity,and the variation period.The second chapter focuses on the Chinese artists in the Cannes red carpet on the visual rhetoric strategy.The first section from the cheongsam aesthetics,quilt aesthetics,robes aesthetics,Chinese kung f?these four aspects of the Chinese artist's oriental rhetoric strategy.The second section is about the rhetoric strategy of landscape,first of all to explain the connotation of the landscape,and then from luxury fashion show,sexy body exhibition,embarrassing admission tickets to the three characters of the landscape of the rhetoric to demonstrate The The third section is the excavation of the civilian rhetoric of the Chinese film,which is divided into two aspects:the dissident interpretation of the audience and the dramatic performance of the star,and discusses the civilians rhetoric strategy of the Chinese film.In general,these three rhetoric strategies reflect the psychological changes of the different stages of the Chinese film tour in Cannes,and there is a replacement in time.The third chapter is the attribution analysis of rhetoric strategy of Chinese red carpet rhetoric.From the current cultural context and the status quo of China's film industry two aspects,from the consumer culture,visual culture,personal aesthetics technicalism and industry status to analyse and interpret.The fourth chapter combines the screen image and national image in two aspects to interpret the image of Chinese filmmakes in red carpet critically.Cannes red carpet as a global film feast,is the perfect combination of art and business.It is a great opportunity for Chinese artists in the Cannes red carpet on the debut to be out of the local,toward the international.In the invisible,the image of Chinese artists has become part of the construction of the image of the country,the representatives of the red carpet on behalf of not only their own,but also on behalf of the national image.In this paper,the Chinese cinema Cannes red carpet visual rhetoric strategy as a starting point for the study,for the film festival provides a new research ideas,and for the future of China's film people to provide some advice to the construction of red carpet image.