| In the 21 st century today,advertising have filled with the public's view,with the rapid development of the creative economy and Internet technology mature gradually,the public port is a change to receive advertising information,active creative advertising on the mobile end gradually become an indispensable important factor advertising industry transformation development.Move the formation,development and evolution and the social economy and science and technology of soft power of the intimate contact.At the same time,in today's information,it's also important impetus of economic development and cultural diversity transmission.With the development of scientific and technological level,auto consumption market supply saturated and competition intensifies,advertisers increasingly value effective communication with customers and market segmentation,pay more and more attention to the effectiveness of the route of transmission and the arrival rate;In this respect,the competitiveness of the new media is far better than the traditional media.New media,the media gradually from shrines to the public,normal users can through the network to publish your own point of view of speech,etc.,from the beginning of BBS,then post bar,to the weibo,and then to We Chat circle of friends,so has the common characteristic of an unprecedented degree of freedom of speech.This article attempts through to the Chevrolet motor WeChat public advertising forms,microblogging platform were analyzed,and the study of the media era under the car visual language and different forms of print ads,deepen the audience on the media platform car advertising visual communication understanding,enrich and perfect since the media platform car ads related visual communication form and content of the theoretical level.Through the analysis of the mass aesthetic and era background,on the interpretation of since the media age different car ads,which found that since the media age unique emotional auto print ads. |
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