Harbin Metro Advertising And Digital Media Design Research

Depending on the rapid development of a variety of modern high-tech electronic equipment and Internet carrier,digital media advertising,like the tiger down the mountain,has an incomparable vitality and long-term prospects for development space.According to the analysis of the current situation of the development of digital media advertising,whether it is advertising designers,advertisers or consumers,the public's expectations and expectations for digital media advertising are strong.For designers,with the generation and development of consumer good in the digital media great era,they hope to do more rewarding work by their creativity and imagination.For advertisers,by digital media advertising,they also want to touch the consumer,open up the market,satisfy their business plan and requirement,achieve their aims.While consumers want to experience the digital media advertising to bring convenience to their life and work.Besides,it could also help them kill the time and acquire necessary information.In the future,with the society tendency,digital media advertising must be the core mainstream force in the subway advertising.It's important for Harbin subway advertisement to take the design to the first place to implement the construction of urban residents and promote the growth of the local economic level for the rectification and integration.The existing electronic technology and electronic equipment as a support for the audience groups of research and analysis,through the analysis of data integration,draw conclusions,develop strategies.Regardless of other factors,subway advertising is an art.Because it involves a lot of subjects and fields,such as painting,graphic design,display design,etc.It is difficult for an advertising design plan to digest all kinds of subjects.Not only have the business value,an excellent subway advertising should also be an artwork which has an out and out kind of artistic value.It could give the audience the enjoyment of beauty and art when they see and accept the ADs.Only good design,the introduction of new,high level of art advertising in the subway environment can play a decorative city,beautify the role of the city.If the ad itself does not pay attention to this and the use of shoddy design,it will destroy the full advertisement.Although the Harbin subway advertising has been a great development,however,it generally increases in amount and lacks the improvement of the quality.Although there are many products,includes some wonderful product,the overall level is still relatively flat.Some billboards seem to just stay at the level of the simple splicing up a few elements,lacking creativity and design tastes,which giving people the impression just like a boring instruction.Improving the city subway advertising art level,enhancing the designer's culture and art accomplishment,paying attention to the awareness of the importance of outdoor advertising,they could make the subway advertising become a form of city decorative art,a type of city environment and city's natural luster.This is what the designer should pursue and explore continuously.