Digital Program Resources Exploitation For The Arts Organization

With the development of science and technology,the arts forms are changing a lot.Since the 60s of last century,from radio,television to the new media,medium has made a great influence on.the arts content and its forms.As an important carrier of digital resources exploitation and utilization,the digital programs has been integrated into the audience outreach,brand promotion,financial income and some other aspects of the arts organizations.Combined with the current characteristics of the times,the main object of this study is digital program.Based on the case studies of the Metropolitan Opera:Live in HD and the National Theatre NT live series,this paper first reveals the causes of the digital programs systematically and explained the structure and main progress of the production.Furthermore,the study summarizes the operation mode and communication mode integrally,and analyses the financial performance according to the official data.Then the feedback of the digital programs is discussed from the audience and influence both aspects.Finally,as the digital programs are facing the challenges and opportunities,this paper suggest the future production and operation modes of the digital programs for the Chinese arts organizations.