The Development Dilemma And Strategy Of Chinese Situation Comedy In The Perspective Of Internet

In this paper,the domestic situation comedy as the research object,through the characteristics of the sitcom,research clues and current development,discusses the China sitcom facing the development trend of the Internet under the predicament,and from the perspective of media environment,the sitcom in content creation,strategic breakthrough production mode and market operation aspect.The development of China sitcom,is introduced.It is pointed out that the development and comparison of the American sitcom firstly,Chinese sitcom has some congenital deficiencies in the process of the introduction of development:the theme of single form,lack of innovation,language tends to be vulgar,crosstalk;in the TV market,by screenwriter talent the lack of constraints,film purchase price is not reasonable and broadcast system.In its development is not mature,the development of the Internet has changed the media environment,the media competition,the audience aesthetic taste changes.Especially the rapid development from the media,has brought the audience fragmentation reading party Style,as well as the postmodernism thought it contains,has brought challenges to the further development of sitcomThe problems,based on the development of China sitcom need to achieve a breakthrough from two aspects:first,strengthen the story of the creation of the narrative point of view,second,optimize the sitcom market environment.In the narrative of the story is good at comedy,in the script creation,should pay attention to the shaping of the characters and changes of multiple innovation and theme of the new scene,the structure of the story and foreshadowing throughout.In the aspect of marketing,should actively learn from the American sitcom comedy production,extensive collection of creative writers collective creation,to the society,seriously to polish the script and acting.While in the broadcast environment,the active use of the advantages of the Internet to achieve Cross platform broadcast.