| On February 27,2017,the 89 th Academy Awards gave the best picture award to the theme of black and gay melodrama film " Moonlight".Taiwan's golden horse awards gave its the 30 th,31st,38 th,39th,and the 40 th best picture awards to the lesbian and gay movie.The college and film scholars spoke highly of Gay and lesbian movies,gay community,was shown as one of the sub-cultures of film stand out is not only a movie in the popular aesthetic culture development progress,but also promote the present culture multicultural development space.Does the content and art form of gay and lesbian movie have been given to the mainland China audience to enjoy and accept is different from other kind of movie? This article through studies from gay and lesbian subculture film main land China audience acceptions,to grasp the audience preferences,and film subject choices.Taiwan gay and lesibian films,for example,with small peep,knowing the public acceptions for gay and lesbian films,discuss the value of film for building multi-cultural.This paper,firstly,will has a whole understanding of related concept and the development in gay and lesbian subculture theory,gay films,mass media audience analysis theory;Secondly,has a macroscopic analysis of comrade movie in Taiwan in the mainland of transmission channel,the types of audience,communication content;Thirdly,through questionnaires;personal interview,watching the film comments on the internet to make a accept investigation analysis of the mainland audience,in order to find that the external structure of the audience and the inner psychological factors are affecting the main reason for the audience to watch,by using the theory of communication effect,analyze the audience to watch such films of three kinds of different requirements;Finally,summarize the advantages and disadvantages on Taiwan gay movie spread in mainland China,knowing that Taiwan gay and lesbian movie spread for building multi-cultural has very important social significance. |
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