A Study Of The Prefaces And Postscripts In Ming And Qing Dynasties' Novels

The existing Preface and postscripts of the vernacular novels in Ming and Qing Dynasties nearly 80.These prefaces and postscripts not only have very important literature value,social historical value,but also as one of the traditional theoretical forms of fiction criticism,also has a high literary theoretical value.At the same time,most of the writers have many literary literacy,and there are some excellent articles,and thus have some literary aesthetic value.From the perspective of prose style,the Ming and Qing Dynasties novels prelude to prejudice to conventional,inclusive,showing the diversity of both the characteristics of the body.Its writing natural and flexible,eclectic;or learn from eight strokes and reflect the structural characteristics of eight shares;or language and dual,so that the code,but with the characteristics of parallelism;or the use of subject and object Qiao,rhyme combination of the form and With exudio characteristics;even words philosophy,expression of temperament,remember travel,and quite a small essay style.This kind of diversified stylistic features not only embodies the consciousness of innovation and change of the Ming and Qing dynasty novelists,but also reflects the interaction between the Ming and Qing dynasties and other prose styles.As a cultural product for the public consumption and entertainment,the Ming and Qing Dynasties novels also have the attributes of goods.Novelist creation of the words in order to make a living,the book published in the novel is intended to profit,therefore,the story of the novel is bound to contact with the market,and the order of the novel is an important medium of this novel market propaganda.The author summarizes the introduction of the book product,including the content of the novel and the art of the core level of the promotion,but also on the novel version,the publication of the formal level of the introduction.The author puts forward the effective marketing of the novels by avoiding the political risk,analyzing the competitive environment,examining the macro environment by positioning the reader group,grasping the reader's reading interest,preset readers' reading effect and so on.Way,such as by celebrities,masterpieces to enhance the visibility of the "occasion of marketing" to stimulate the reader's sympathy and sympathy "emotional marketing",through the language of the "advertising marketing" and so on.These marketing methods effectively promote the sale of the novel.As one of the main forms of commentary in the novel,the preface and Postscript contains a wealth of novel theory.In the Ming and Qing dynasties,the novels of the Ming and Qing dynasties were involved in the novel theory of novels,the concept of novels and the aesthetics of novels.The fiction of the novel,the germination of short stories,the combing of the styling and evolution of "The discussion of propositions such as "odd" and"often","real" and "virtual" has made important contributions to the maturity and perfection of ancient Chinese novel theory.