Resrarch On Packaging Design Of Children's Animation Derivatives

As people's living standards improve,animation has been extended out of a complete industrial chain, in some developed countries, the animation industry (animation industry)In its national economy occupies an important share.Animation derivative products in the animation industry occupies an important position, it is the animation industry's main source of profit. Some foreign animation power in the animation industry chain development is more mature, its animation derivative works for the production of animation to provide sufficient funds to make the entire animation industry cycle development, and gradually grow, the animation power experience is worth learning and learning from us . As China's animation industry is still in the growth stage,there are some problems in the development process, design and development of China's local characteristics of the cartoon image and derivative products appears to play a decisive role. As a long history of great country, China has a profound cultural heritage, profound and profound influence of Chinese culture from generation to generation of the Chinese people, these very ethnic characteristics of traditional culture can be well integrated into the animation works and derivative product design , Making it more competitive in the market.As we all know, children are the main audience of animation works, animation is also its unique cultural charm of infiltration in the lives of children. And adults more rational way of thinking is different from their parents in the supermarket shopping process, will always be a paragraph design interesting, including their own well-known cartoon imagepackaging design products are attracted. Through the efforts of professional practice, I deeply involved in the sale of children's cartoon derivative products, deeply understand the psychological characteristics and interests of children of different ages, and integrate them into the packaging design of animation derivative products, So that these animation derivative products more aesthetic and entertaining, more in line with children's consumer psychology.In view of the present situation of domestic animation industry, this project aims to further improve the cultural soft power of Chinese animation industry by looking for the development path of cartoon derivative products with rich national characteristics and designing and developing the packaging design of national children's cartoon derivative products.