Research And Development Of The Animation Derivatives Design

Nowadays, anime is in a sense far from an animation film or a series comic book. As the combination of the anime industry, it has become a whole system industry which ingenerated the marketing analysis, planning, manufacturing, projecting, related products’ development and sales.The related products of anime boosting the whole system of introduction, industry’s also focusing to it as its power to the anime industry. There are many successful experiences to the development of anime related products abroad, but we can not draw on the experience simply. So the most important problem showing to us is how to develop our related products of anime locally and sustainable. This paper exploring the design idea, process and target. And first of all, we must ferret out the relationship of anime industry, anime and its related products. We also should know the factors which will affect the design.As we all known, the design of related products is closely connected to the anime works. Anime works feeds the related products, we can judge from the anime works if it worth to develop related products. So this paper will explore the preparation of related products in anime works. Then the development of local anime, also become one important topic of this paper.on the other hand, with developing for long time, related products not only deliver profit from the cartoon characters, but anime and its related products are auxiliary to each other.Above all, this article tried to formalize the theoretic for the anime works and its related products how to motivates each other.discussed the anime works impact on related products and the importance of anime’s world outlook, characters by analyzing the trait of related products and anime works which derivative itFrom the analyzing that compared the anime industry at home and abroad, domestic environment of anime and the development of our anime industry, this paper studied the requirements and the ways of designing anime related products, and tried find out the differences and relationship of domestic anime and its related products, explores new trend and rules of designing anime related products.Targeting domestic anime industry,this paper explored and redefined the way how to design and develop the anime related products domestically, and tried to find out the way that meets the situation of our country to design the anime related products really " created in China".