Animation Derivatives Designed To Promote Research And Development Of New Media Under

With the constant development of China’s animation industry, as an important part of the animation industry, animation derivatives under the impetus of the new media has a new market opportunity, animation industry70%of the profits from derivative products, including books, toys, stationery, audio and video products, clothing, etc.Cartoon is the front end of the animation industry chain, the middle one is the film and television products, the backend is derivative product development.Derivatives can not only bring animation company profits, also can create more employment opportunities, promote the development of relevant industries.Animation companies to use derivatives to produce profits for the next development of cartoon image, is a complete cycle of the industrial chain. Animation industry is to develop creative industry as the core of the cultural industry, known as sunrise industry, in with the advent of the information, the digital age, new media and the combination of animation, to popularize and apply the emerging new media animation industry.Derivatives of the design and development play an important role in the animation industry chain, design and develop new media animation derivatives is an important part of the new media industry, it is bearing the weight of the aesthetic value and cultural value of anime producers, in order to promote economic and cultural provides more widely.Animation derivatives have the lasting vitality, it exists in all areas of life, for the audience to buy and to love of anime emotion transfer to the animation derivatives, expanded the influence of the animation products and the persistence of the brand.Marriage of new media and animation, to promote the development of animation industry, has also created a new communication platform for domestic original animation, became the lifeline of the domestic original animation, improve the anime opportunity to meet with the viewer, breakthrough the bottleneck of difficult animation broadcast.Have sprung up many domestic original animation, such as "got","green beans frog","miss puff" and so on.Under the impetus of the new media animation derivatives of transmission channels, marketing platform, trading platform breaks through the traditional mode, is not restricted by time, space, designed for the development of animation derivatives to shorten the cycle, reduce the cost of product development and marketing, animation derivatives become a benign circulation industry chain.