| At present,with the development of economy and society in Xinjiang,the demand for culture is increasing.Under the strong advocacy and policy implementation of the state,the great development of cultural undertakings and cultural industries satisfy the growing cultural demand of the masses to a certain extent.However,due to China’s deep-rooted urban-rural dual structure,compared to urban,public cultural service system construction in rural areas is relatively backward,especially in Xinjiang rural areas.Although the sunshine of public culture has been here,it is not warm enough.The public cultural service system is a systematic project to provide public culture,and its improvement will undoubtedly promote the rural public cultural service to reach a new level.Xinjiang’s public culture is different from other parts of the country,has its own characteristics,such as multiculturalism,the invasion of separatist forces,regional development imbalance.These characteristics determine the construction of rural public cultural service system in Xinjiang is different from other parts of the country.In this paper,the author investigates the satisfaction of the current public cultural service provided by analyzing the public cultural needs,and analyzes the existing problems and causes of the construction of the public cultural service system,and finally puts forward the countermeasures and suggestions.After research,interviews and analysis,the author’s main points and conclusions are:1.From the perspective of demand,watching TV and listening to radio are still the most popular entertainment of rural residents.The government has popularized television and radio projects to meet the needs of rural residents.Due to the limited number of books in the farmhouse,and often unattended,borrowing is not convenient,rural residents do not want to borrow books from the farmhouse.The number of rural residents who are satisfied with the rural public cultural activities is 60% of the total.In the future,Internet,tourism,lectures and other cultural activities will be the trends of rural residents cultural activities.2.Rural public cultural facilities are initially available,but lack of software.Construction funds are insufficient,most rely on government funding.Lack of cultural talent,the team can not be competent rural seemingly single,but in fact the complex cultural work.Activities content is monotonous,lack of innovation.Cultural market development lag,it is difficult to open up.3.proposed countermeasures from the following six elements: infrastructure,production supply,financial security,personnel security,evaluation and supervision,policy and regulations.First of all,improve the construction of public cultural infrastructure,to protect its construction efforts and to achieve the sharing of facilities.Second,to protect the public cultural service system capital investment efforts,the establishment of security mechanisms,open up multiple investment channels.After the improvement of rural public cultural services providers and services,clear the masses of the main position,innovative products and services. |
