Design And Application Of Pictographic Elements Of Yunnan Naxi Dongba

Lijiang,Yunnan province,is located in the southwest border area of our country.It not only has the unique national natural scenery,but also has the unique national heritage resources.The Dongba culture of Naxi is a kind of religious culture,who has the common quality of the general religious culture,but also has their own national characteristics.Naxi nationality is the main ethnic minorities in the old town of Lijiang,with Dongba hieroglyphics famous for “the world’s only living hieroglypphics”.Dongba hieroglyphs experienced more than one thousand years history test and the baptism and are still used by Dongba of Naxi.Dongba character belongs to the early form of language origin,which itself is bearing the Naxi historical origin and the characteristic of Dongba culture.Created to record Dongba scripture,Dongba hieroglyphics embodies the doctrine of Dongba.In the historical vicissitude and fusion,Dongba integrates with Buddhism and Taoism,so the Dongba hieroglyphics contains the rich national cultural spirit.Dongba hieroglyphics pursue the philosophy of“both form similarity and spirit similarity”,“Unity of Man and Nature”,and “Integration of Man with Mountains and Rivers”.Dongba characters’ font can let a person “take the words too literally”.Every word has a independent meaning with a strong sense of pictures.Even people who are not familiar with Dongba hieroglyphics can roughly understand its meaning from the form.Dongba hieroglyphics have graphic feature to spread information quickly,which agrees with the means of today’s information transmission in the Internet era.French Roland Barthes said: "This is a historic transformation;image is no longer used to elaborate words.“Today’s society is main in image communication.The information transmission is mobile,instant,interactive,which makes the connection of the whole society more and more closely and the information transmission speed more quickly.Fast reading age requires that the information transmission more concise and clear.The symbolic features of Dongba hieroglyphics accord with the requirement of the contemporary information dissemination and its interesting and plain are what the contemporary design requires.Combined withcontemporary primitive simplicity and natural temperament design of Dongba hieroglyphics are showed to people to let contemporary people know and understand it more,which is a new inheritance and protection to the ancient culture.Dongba hieroglyphics have the characteristics of nationality,pictographs,naturalness,religious,interesting,and transmission,also with the the formal beauty,natural beauty,and truth beauty.With the rapid development of the National tourism,Lijiang has attracted many vendors,which makes Lijiang tourist souvenirs,hanging drops,costumes,paintings and sculptures prosperous,regardless of elegant and vulgar,and the size of the goods.The commodity from all over the country builds today’s Lijiang Ancient Town.Dongba culture tourism souvenirs appearing on the market are far-fetched to collage and copy Naxi traditional symbols on the products’ surface without in-depth study of Naxi Dongba culture.Visual information is invisible,which can become tangible through design.Information carrier is also transformed from data text to graphic visual text by design.Through creative design,information will be concise,clear,accurate and understandable visual forms.Visual communication becomes the most important way of information dissemination.Through the analysis of Dongba hieroglyphs creative application cases and research results at home and abroad,this article will study the font symbol characteristics of Dongba hieroglyphs and the thinking mode of information visualization to sum up the creative application way and method and put forward the creative application problems.Combining with contemporary design and its national spirit connotation,the author will do some design practice in culture creative products and digital products.Use the theory to instruct the practice,while enrich and develop the theory in the practice to convey Dongba hieroglyphics inner national spirit and connotation of the worship of nature,thus make Dongba culture connotation and consumers to achieve spiritual resonance.Based on this,Dongba hieroglyphics creative application can stand out in national culture creative products and is more likable,resulting in the new inheritance of Naxi Dongba culture.