The Rebirth Of The Ancient Dongba Design

The characters of Dongba is praised as to the only one, which keeps intact " living pictograph " in the world at present. And it is one of the oldest pictograph in the world. It is a kind of unique and abundant national culture. And it is traditional and modern too. It has already aroused great concern from scholars all around the world. This article is not to answer the question of "what are the characters of Dongba", but to explore the possible inspiration of development on present art design. The article has introduced the characters of Dongba's production and forming, shape impression, spread way and research current situation, have sum up its basic characteristics, has defined historical value and aesthetic value and value of taste and interest in the commerce on its culture. On the question of studying and inheriting the characters of Dongba, it has put emphasis on keeping national characters. Innovation must be on the premise of inheriting traditional quintessence, and ensure the world with the national characteristic. In addition, it has done the analysis of several aspects to the difference between characters of Dongba and Chinese characters, and to explain the enlightenment on modern logo design at the same time. The article attempt making the past characters serve the present art design, merge its artistic charm in our daily life thoroughly, make us savour the traditional civilization, find memory of searching history, stroke the trace in the past in the beautiful feeling, and meet complex of missing old times or old friends of historical vicissitudes. It is believed that this panhuman precious cultural heritage of written language of Dongba will live again in present art design.