Research On The Model Transmission Of Net Born Generation Film

“Net Born Generation Film” refers to a new form of film which on the basis of deep integration of Internet technology and film industry.It also refers to the “Internet +Film” in popular terms.With the full participation of BAT into the film industry in 2014,the traditional film industry has met an unprecedented challenge,as well as the model of transmission,the movie industry structure and trends.Then the new concept of “Net Born Generation Film” has been made by scholars subsequently which has expanded people's understanding of film.In the age of “Internet+”,traditional film is facing a sustained and comprehensive penetration from Internet which means we have to explore a new path of development.to achieve double-win.Film is not only a product with commercial value,but also cultural product with the artistic value and inherent propagation functions.This article attempts to analysis the changes that occurred during propagation of “Net Born Generation Film” on the basis of concept definition.Although the combination of Internet and film industry providing an opportunity for the development of diversified image,emerging issues such as content vulgarization,type single,over-reliance on fans economy which has led the “Net Born Generation Film” to an extensive growth path.Internet and the film industry is not the physical reactions simply,but rather a profound impact and integration.It does not replace the traditional film industry,but to promote the upgrading of the entire industry.Therefore,how to explore a healthy and sustainable development path during the positive interaction between traditional film and the Internet will be the new direction in the future of the film industry...