The Discusstion On The Culture Pursuit And Culture Transmission Of The Fifth-generation Directors Of China's Film

The socio-cultural background and their own profound historical and cultural heritage of the fifth-generation directors'growth makes them establish the pursuit of a unique film culture at the beginning of the film. They claim to be based on reality than the reality of the film world thinking to national culture and national spirit. Through film, they desire to explore the culture history, to explore the awareness of lives and the psychology of national. In their works embodies an overall cultural style: through the legend, fables, realistic, impressionistic way of artistic expression, demonstrate and reflect on China's traditional culture. Mainly reflected in: 1,Roots and self-examination: criticism of culture in the deep-rooted bad habits. The fifth-generation directors in the film contains fierce criticism of the negative factors in the traditional culture of the nation, such as stubborn, closed, self-rigid, women's lowly status in male culture and so on. 2,Tenacious vitality and national spirit of self-improvement. The fifth-generation directors in the film consciously demonstrate People's initiative as the main and the spirit of natural resistance, while express the praise of nation and life.3,The renhe generous level of moral and ethical. The fifth-generation directors in the film to convey a concept of the traditional confucian ethics and the care of society and life, as well as push the sincere feelings from family to the community of others.However, with the development of political and economy in society and the greatly enriched material life, the fifth generation of directors'film to explore the traditional culture gradually screen out, replaced by changes to the consumer culture. The fifth -generation film directors began to focus on the operation of commercial, on the one hand, to cater to the audience and expand the publicity, on the other hand, to achieve the diversified development of financing. They began by creating the myth of the world, and magical fantasy and romantic experiences for the audiences and to and carrying out large-scale commercial publicity to fight for box office. This change has made great economic benefits, but made focus on the art of the fifth-generation film directors'film completely different.In the video expression, the fifth-generation directors are good at using the typical symbols- the environment, background , clothing and props to achieve the expression of culture, unique or with implied setting can help complementing to the construction of the films'meaning. In the film《Raise the Red Lantern》, deep house is the symbol of security of the feudal system, black background against the red lanterns array, declared the huge power and influence of the owner .In the film《To Live》, by the portrait of Chairman Mao painting over the wall as a clear sign to be involved the cultural revolution in video as a historical background. At the same time symbols of the props help to restore the"historical"or"reality"scenes. In the film of《To Live》, subtle add a artistic elements"shadow", itself is a unique and interesting art form, not only increased the viewing of the film, but also joined the directors'thinking of life, such as life is like a play, the play is like life. In addition, the fifth-generation directors are also commonly used full of great color, unbalanced composition, invigorating music in the film to do metaphor and symbol, in order to express their reflection of culture and history, through the metaphor of the element of intent serve for the theme of film.1,Color as a symbol of intent has been referred to a very prominent position by the fifth-generation directors, they are good at using the color tone far from the realistic to create a non-realistic tendency tone.《Black gun incident》is used of cold colors– white to perform an indifferent bureaucracy;《Riding Alone for Thousands of Miles》tell the most simple human story of the father and son family in a calm blue.2,Flexible use of lines, patterns and other elements of composition to become an effective means to create an atmosphere, the film art form through the composition, which works to express the idea of the content and artistic appeal. Film《one and eight》is used the non-equilibrium composition law and the tricky shooting angle to express such a thought-provoking connotations , freedom and discipline has always been inconsistent.3,In the arts of the fifth-generation directors'film, music, sound is seen as an important means of performing practical and psychological, at the same time the music also shows the unique cultural values. The palanquin section of film《Red Sorghum》's music rich and strong, aroused people's hot passion and strength of lives in the Loess Plateau, expressed warm praise of life.Through cultural transmission, the culture pursuit of the fifth-generation directors'film further demonstrated, its cultural transmission has the following features:1,Social: the relation of cultural expressions in movie and social status. 2,Purpose: change from geting the traditional culture roots to the business. 3,Creative: from create a unique chinese visual feast of traditional culture to create new wonders. 4,Interactive: interaction with the audiences'perspective of domestic and the west. In the cultural transmission, the fifth-generation directors also have their own idea of the spread–rooted in national culture, strategy adapted to the film of the laws in the market.The early stage of their work primarily through the performance of a decent way to promote or criticize the Chinese nation's traditional culture, film performance in the arts tend to be pure, subtle.With the changing times, in order to make the film is no longer the object of the elite entertainment but that is a art acceptable to the public works, the fifth-generation directors are also make the corresponding changes from cultural strategy, operational structure, marketing strategy ,in order to promote the development of the film. At the same time, on the route of transmission the fifth-generation directors use the strategy of international and film festival entries, to award-winning in the foreign film festival abased, and then open the door to domestic and foreign markets. It can be said that the road of the fifth generation of film directors is a process from the choice of the potential audience, and then return to the public audience, in this process is accordance with theory of two-level effects of communication. Communication and dissemination is the core of the spread relationship of film,how interact between the East and the West directly determine its effect of the spread of film culture. It is the fifth-generation directors of the film showed the"wonders of the Orient"to the West by those who have knowledge of the unfamiliar, in order to be recognized by a western audience. Only when the nation's history and reality have in mind to grasp, in order to gain a deeper understanding of film, to appreciate the film's"strange"and bring the visual and cultural enjoyment. At the same time, the culture and the arts of film's disseminatio n must be in line with the principle of accept aesthetics.There is no doubt that the fifth generation of the award-winning films are familiar with the subject of traditional western cultures.And《child king》seems to notice the inevitable fate of the eastern artists, in order to win the judges of the western Film Festival recognized, the movie should show cultural landscape consistent to the vision a western audience looking forward.In the cultural globalization, as a result of China's fifth-generation film directors on the special status, their films'cultural significance of the spread is more important. The fifth-generation directors'film out of China into the world is a result of a certain culture element has been recognized by of the West, and for the image of China's modern state, the understanding of the world is not enough but even stay in the"Yellow Earth".This is the image is very incompatible with the continuous development of China's growing image. However, in the dissemination process, whether conscious cater or circuitous cultural strategy, the fifth-generation directors not only to the world, but also to enhance the visibility of Chinese film in the world, at the same time they also introduced a huge amount of international financial support for Chinese movies. Since entering the 21st century, the fifth generation of film directors'film such as《Hero》,《The Promise》,《Curse of the Golden Flower》gradually reduce the depth of reflection to the traditional culture, trying to market, and commercial operation of the movie industry, But they are still important representatives of Chinese cinema in the world. In the face of international and even the process of to participate in the Chinese film internationalization, the fifth-generation directors should be kept to taking a broad perspective, adjusting to the more peaceful attitude, so that it will be better integration the national character of the film works with the world together, and occupy a certain status with unique style in the film world.