The New Literary Agent In The Consumption Age Research

Since the establishment of market economy system in China,the consumerism is rampant,China gradually enters the era of consumption.In the consumerism,literary creation also has been bid farewell to the writing of the elite,and gradually become more and more commercialized and market-oriented.In such a social context,the literature production needs to have the new intermediary to lead the literature to enter the market and obtain the position in the market,as a result,the "new literary agent" has been appeared.The article makes the "new literary media people" as the starting point,focuses on the study of the literary production mechanism,Then obtains its influence to the literary pattern of China.The introduction part mainly describes the concept and types of "new literary agent" briefly,and summarizes the scholars' analysis and Research on the "new culture media"and the literary theory and the case of the consumerism.The reasons why choosing this article,and the research significance of this article.In the research of Chinese contemporary literature,the research on"new literary agent" is few and lack of system.Based on the research,in order to realize the development of literature reality and future trend of intervention.Chapter one analyzes the causes of the "new literary agent",mainly from the two aspects of the possibility and necessity to elaborate.The establishment of China's market economy system,prosperity of the cultural industry and reform of talent education mechanism,and with the development of electronic media technology which make the emergence of the "new literary agent" possible.But the different needs of authors,publishers and readers who are related to the literature market are the necessity for the emergence of the "new literary agent".Chapter two carries on the thorough analysis to the literary production mechanism of "new literary agent",focuses on the two aspects of content production mechanism and operation mechanism of publication.In terms of content production,the "new literary agent" is dedicated to the management,production and maintenance of the authors,the work and the readers,and has its own set of unique management model;in terms of publication and operation,the "new literary agent" is devoted to the development and marketing of the copyright of the work,in order to gain a good profit in the market and expand the influence of literature in the market.The third chapter analyzes the influence of the market oriented operation mode of "new literary agent" on Chinese contemporary literature pattern,mainly analyzes the literary subject,literary text and literary reception.Under the influence of the literary production mechanism of"new literary agent",the main body of literature has changed.The writer becomes a code word worker,and the reader's voice is more and more attention;in order to cooperate with the public's aesthetic taste,literary text is also very rich in the subject matter,text representation including text narration and language presents the characteristics the popularization and the plot,the aesthetic qualities of the text also by the literary tradition of elegant transformation for the public,secularization,the characteristics of fashion and elegance of inclusive;in literature reception,the operation of "new literary agent" makes the literary reception platform to present a diversified trend,such as film adaptation,game production,the production of electronic text,etc,which has also changed the reader's reading paradigm,mainly embodies in the literature reading,reading habits of pluralism,reading psychology of the entertainment and reading mode of the simple.