| With the development of information era,Internet information technology and digital media technology has been developing rapidly,the mode of information dissemination is facing a bold change.The dissemination of information exhibit several features: virtuality,interactivity,openess and global,these features cause a completely change on the impression of the enterprise brand,and also affect the production mode,product structure and management style of enterprise.Under the background of the digital media,brand image been widely concerned by the public and design community as the carrier of corporate culture and product information.The diversity of media,the timeliness information dissemination,the transparency of information content and the interactivity of users’ experience indicate that the traditional brand image design has was unsuitable in modern society.To adapt the requirement of digital technology in an information era,the design and spread of brand image should closely center on the characteristics of digital technology.This paper is focus on the analysis of brand image design and spread under a digital media society.The author will summarize the characteristics of design and spread of brand image design,and give good example of Chinese corporation and some foreign corporation as well to support the author’s analysis.Five point will be given in this paper to discuss the design and the method of digitization of brand image: brand image visual identification system design,color system design,graphic system design,font system design and audio-visual system design.The transformation of digital design brand image recognition system,is not only transfer the corporate image from visual stereo vision to the screen,is also use of enterprise brand,such as the expression of innovative and highly consistent digital technology,combine reasonable design,data and graphics,color into the brand culture connotation of integrated design method. |
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